2. That value is not at the moment printed anywhere on module. You have to do look up of ONT from OLT side. AFAIK most of OLTs should have this option.
I think it is an oversight on Mikrotik's part not to have any way of reading the SN or changing it, I spent a lot of time and money to have the GPON connection go straight to my equipment and throw away the ISP crap but because of this oversight it is not possible.