After recent attacks and vulnerabilities (especially winbox exploit - that was 0-day in the wild) I would like to suggest MikroTik starting a bug bounty program.
Bug bounties are essentially rewards (usually financial) for finding security vulnerabilities and properly reporting them to the authors of the software (for getting fixed). They allow any hacker to search for new vulnerabilities, report them and get rewarded. This way many people improve security of the tested software (assuming the reported vulnerabilities get fixed in a timely manner).
A bug bounty program with clearly defined scope, fix times and tempting rewards shows that a company really cares about security (about discovering and fixing the issues).
There are bug bounty websites/communities like HackerOne that offer software vendors an easy way to announce bug bounties and get their products tested by many independent white-hat hackers/researchers.
P.S. I think security is one of the key factors in (non-ISP) enterprise markets.
++1
+1 HackerOne is awesome