To understand what the traffic is, do a packet sniffer with output to a file, download the file, and load it in “wireshark” on your computer.
That will show all fields with the deciphering knowledge of wireshark.
But I think it is MQTT. That is a protocol used by Home Assistant.
I had forgotten that I installed “HASS.Agent” on the Windows machine. This is a very cool system monitoring software that feeds Windows and PC hw heatlh/status data to Home Assistant.
I turned it off on the Win PC and the traffic completely disappeared.
But, just for giggles, I turned it back on, sniffed and analyzed and (not at all surprising) you were right: