In response to the actual capabilities you are seeing depends on what type of equipment you are utilizing. There is a big difference between a M Series Rocket to a AC Series Rocket. The M's you are looking at 75 megs up and down. That is a near perfect link. A problem is jump down to a 20 mhz for less overlap costs capacity, switch to 40 mhz is hard in a noisy environments. The AC's are expensive, and mixing the M's and AC's cut down on the performance greatly. Do you use M series or AC? I am not knocking the M series they work, and have for many years. Every area has challenges and demands.
What kind of bandwidth do you have to work with? AC units will help if you can supply enough bandwidth to back them and justify the cost. Do you do ptp or ptmp on the rockets? I have seen numbers off just one of my rockets close to 700 megs ptp. They do amazing. When I run in to frequency overlap issues in a high noise environment be it in the city, housing communities, and competition I see it almost immediately. I can monitor my system by cell phone no matter where I am. I started with with high end tech and I am barely utilizing there capabilities. That can change overnight, and it is possible I may need one link mainly diverted to a big building with many units. I have two of the airfiber 5's if needed,and 4 Rocket AC's in use. I do have M's out there too and perform great too. If I want to expand further out I know I have that capability. If I can make a customer happier, and compete with the cable companies at the same time then the customer and I win.
The cake is only so big so if a person wants a bigger piece they need to pay for it. Traffic shaping gives them what they expect and service they expect. Eventually as more customers get on buy the bigger cake. I know it sounds easy when you do not factoring in office space, number of employees, and tower/roof costs that only seem to go up. If you mind my asking what "slices" of pie do you offer?
I know some competition is easy to work with and problematic. I find it better to keep good relations even if it is competition it's better to reach out. If you have a lot of competition is it not a better idea for two, or three competitors focusing on securing areas of interest to expand or make it a every man for himself deal? I have more affiliates and only a few problematic competitors.
Overlap happens, I see other's bridges and ap's I try to avoid them. Do you use DFS channels? I use spectrum analyzation for each ap or repeater I generally find clean enough channels. Then there is always the relentless ones out there. I try to make peace the best I can and remind them that we all want the same thing. The approach I have tried is ask them who is the monopoly? Spectrum, FIOS, or another big company. I do not recommend this practice but if all else fails if you have the better tech it will take them more effort and resources to hurt your infrastructure.
It has been a long day and still working. 80 hours +/- a week. I need to rest these eyes. Someday I will get that vacation