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lscully
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Sales Collateral

Wed Aug 02, 2006 7:30 pm

Does anyone that sells these to customers have any sales collateral that you would be willing to share? I am trying to put together something that could express why someone should go with RouterOS on a Routerboard instead of just going with a <$70 Linksys or Netgear Cable/DSL Router.

Looking for a pamphlet someone put together, or even a web page that would state why choose one over the other.

Thanks for any help you can provide.
 
Syonyk
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Wed Aug 02, 2006 9:49 pm

What is a [Your Router Name Here]?

A [Your Router Name Here] is an incredibly flexible, high performance router that can help your business thrive. It's an industrial grade product - it's not like a cheap home router that causes more problems than it solves. In fact, our entire network at [Business] is run by [Your Router Name Here]s. That's how much we trust them.


How can a [Your Router Name Here] help my business?


While a [Your Router Name Here] has many features & capabilities, there are several features that are especially exciting.


A [Your Router Name Here] is a router. It can allow many computers to access the internet through one public connection. It has a built in firewall, to keep your network secure. It supports a variety of authentication methods, to keep unknown systems off your network. And, it's very reliable. Having to reboot the router every week will be a thing of the past.


A [Your Router Name Here] can be a wireless access point. With the optional wireless package, a [Your Router Name Here] can be an industrial grade access point. If you have customers with laptops, a [Your Router Name Here] can provide a way for them to surf & check email. If your company has laptops, a [Your Router Name Here] can be a secure access point, keeping your important data secure from hackers. And, because a [Your Router Name Here] is built on solid technology, your access point, like the router, will just be there for you.


A [Your Router Name Here] supports VPNs (Virtual Private Networks). Imagine being able to connect securely to your company's network from the comfort of your living room, from your hotel room halfway around the globe, or from your favorite coffee shop. A VPN lets you do this. And, the data is encrypted, so you don't have to worry about someone intercepting your sensitive data. A VPN can also be used to connect two or more office locations together. Your satellite offices can access your main server like they're in the same building.


A [Your Router Name Here] supports password based internet authentication. Many offices have some machines that need internet access, and some that shouldn't have it. Or, you may have some employees that need internet access for their jobs, and some that don't. With a [Your Router Name Here], users that need internet access have logins that they can use on any computer, and users that don't need internet access will be blocked from the internet (but still have access to your local network). Individual computers can also be allowed or denied internet access as desired. Another possibility is only allowing customers internet access. You'll be able to give your customers the free internet access they desire, without giving other people a way to leech your bandwidth.


And, a [Your Router Name Here] has a built in web proxy. If there are only a few websites that certain computers need access to, you can restrict them without limiting other computers. And, because the limiting is done at the router, there is no way to bypass it, even with full access to the local machine. While a [Your Router Name Here] alone can not provide full internet filtering capabilities, it easily supports transparent chaining with a filtering server to, again, provide a secure router-based solution to controlling internet access from your company's computers.


There are many other features within a [Your Router Name Here]. If you have questions about specific capabilities, give us a call!
 
Syonyk
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Wed Aug 02, 2006 9:50 pm

We brand our routers, so you can use Mikrotik, or whatever you're selling them as for "Your Router Name Here".

And I think the word you're looking for is "material" - not "collateral".

Sales material, not sales collateral. :-)

-=Russ=-
 
lscully
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Thu Aug 03, 2006 12:14 am

That is good for a description of the product, but doesn't really say why you should choose it over another less expensive product.

As for "collateral"... that is a term my wifes company uses to mean a package of documents, flyers, etc that they would send out to a perspective buy of their product. Obviously not the command meaning of putitng something up to get a loan or something.

Thanks for the input
 
Syonyk
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Thu Aug 03, 2006 6:29 pm

Huh. I've never heard collateral used in that context before.

I suppose the implied message with the sales stuff I wrote up is that a cheaper (Linksys, DLink, etc) router can't do most of that.

For a home user, there's typically no need for a fancy router. If it's 3 computers accessing the internet, a Linksys/DLink/etc works just fine.

For a small business, when you start talking about VPNs, password-authenticated internet access, etc... eyes light up. And then you can put a Mikrotik device at each location for the VPN connectivity.

-=Russ=-

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